Sales Funnel

3 Customer Acquisition Strategies for Small Businesses with no Money

As you’re probably aware, it costs far more to acquire new customers than it does to retain existing ones. However, without customer acquisition, you’d have no customers to retain.   If you’re a small business on a budget, customer acquisition can be tough. You’re likely to be in search of some low-cost customer acquisition strategies to help grow your business so in this post, we’re going to share 3 strategies for you to try.   […]

Understanding your ideal customer

As a business we want all want customers, the mistake we make is casting our net too wide and saying we will work with everyone and anyone, it’s a nice idea but it’s not one that will allow you win consistent sales or even know what’s working and what’s not working. Narrowing down your ideal customer or your niche, is vital to having sustainable business success, it’s a scary thing because you will feel like […]

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