Digital Marketing

6 Best Ways To Get Better Click-Through Rates With E-mails

E-mail marketing is certainly not dead. It has one of the best engagement rates and returns in any marketing strategy. One way of determining the effectiveness of e-mail marketing is to track e-mail click-through rates. There are quite a few maladaptive practices that companies indulge in that can affect these rates adversely. Nonetheless, this metric is a very important indicator of the company’s overall performance. 1. A Captivating Subject Line An engaging subject line is […]

5 Advanced Marketing Automation Tactics That Every Business Must Implement

Marketing automation tools are necessary for the smooth working of any marketing department. These tools allow the marketer to be more effective at developing, planning and executing your decisions. With faster automation techniques, it is easier for companies to move ahead. Here are five advanced automation techniques you should be using for better sales prospects. 1. Lead Scoring This technique is not so popular with marketers because it requires a lot of bookkeeping. The results […]

5 Common E-mail Marketing Strategies to Avoid

If you are in those businesses that are still using outdated and old e-mail marketing techniques, then a plummet in sales and leads should be a no surprise for you. There are many companies that rely on e-mail marketing to market their products. Thus, there are millions of e-mails sent out every day. For a business to thrive, they have to ensure that the scores of e-mails they are sending out are different from the […]

Why Personal Brands are Bigger than companies

If you want to succeed these days, you need to have a personal brand that people can believe in. Personal branding is more important than ever before and it’s maybe even bigger than companies. If you want to find out why that is and what it means for you, here are some of the most important points to understand. People Are Attracted to People More Than Faceless Companies Whether you’re in sales, marketing advertising or […]

Why every business needs digital marketing

The growth of digital marketing has been nothing short of exponential and, quite frankly, every business needs to embrace it ASAP. Including yours! Still unsure as to whether it has something to offer your venture? Here are just eight reasons for your business to start mastering the web like a spider right away. #1. It’s cost-effective Every business decision should be a financial decision, but this is especially true when dealing with marketing techniques. After […]

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