Customer Retention

4 Highly Effective Customer Engagement Strategies Marketer must not Ignore

Customers are bombarded with more and more brands every moment. They expect brands to meet their needs in an effort to outdo each other. Customers do not just want to be sold stuff. They want their opinions heard, insights appreciated, problems fixed and needs provided. In addition to sales and marketing, businesses need to engage with their customers better. Customer engagement is the process of building a community. It is a shared platform of a […]

4 Reasons You Must Have A CRM For A Business

There is no business without customers. No matter which industry you are in, CRM is a valuable asset. CRM stands for customer relations management — a technology for managing customer interactions and relationships with the company. The goal of this novel system is simple: to improve business productivity via better customer service. The system helps customers stay connected to customers and increase profitability. A business may find many sources to market themselves such as their […]

5 Ways to Engage Better with Your Customers

The foundation of a successful company is built upon its customer turnover. In order to be the best in customer service engagements, you have to be better at helping your customers rather than selfishly selling your own services. Here are five key features companies must have to engage their customers. 1. Real Value versus Promotional Value The best way to ensure an increasing influx of customers is to lead with content instead of sales. The […]

5 Common E-mail Marketing Strategies to Avoid

If you are in those businesses that are still using outdated and old e-mail marketing techniques, then a plummet in sales and leads should be a no surprise for you. There are many companies that rely on e-mail marketing to market their products. Thus, there are millions of e-mails sent out every day. For a business to thrive, they have to ensure that the scores of e-mails they are sending out are different from the […]

Reasons Why Your Customer Retention Strategy is Failing

If your business is losing customers, it’s time to do something about it and fast. Here are 5 reasons your customer retention strategy is failing and what you can do to turn it around. 1. You’re not providing enough value This is the number one reason your customer retention strategy is failing. It’s NEVER about price but always that your customer doesn’t see the value in you. Think about the last time you made a purchase. […]

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