Understanding the Customer Journey
We often hear the mantra, Understanding the Customer Journey – From Sale to Retention. But what does it really mean? Is it just, customer care or is it a set of processes and procedures that can be applied to any business.
Matt will be talking about how to win more business but also do more business with existing customers, talking about the importance of having both a process for sales and one for customer retention. How people focus on the tools rather than the reasons for using them and the impact they can actually have