The foundation of a successful company is built upon its customer turnover. In order to be the best in customer service engagements, you have to be better at helping your customers rather than selfishly selling your own services. Here are five key features companies must have to engage their customers.
1. Real Value versus Promotional Value
The best way to ensure an increasing influx of customers is to lead with content instead of sales. The content that you are putting out for the public must be genuinely useful to the target audience. This is a meaningful engagement strategy. As a company, you are expected to advertise, but you also have to ensure that it is a useful service that you are providing. You are offering something valuable to the customers in exchange for their attention. There are companies that create sales through intrusive and worthless marketing campaigns. They eventually scare off potential customers with this rough and unprofessional behaviour.
2. Community Building
A great way of converting prospects to customers is to build a community of consumers that can interact with each other. There are many online sharing communities and social networks that give customers an opportunity to share their opinions and insights. The customers can also propose trends and new and valuable changes to the community. This is a great way to get feedback on the company’s overall health of the provided services.
3. Stay Relevant
Maintaining a constant dialogue with the customers is especially important in converting prospects to customers. An “always-on” approach to marketing to stay relevant must be sustained for a better output. This obviously requires frequent innovation such as developing highly efficient methods to stay responsive to customer service issues as they emerge. If your marketing works on the customers feeling engaged, valued and validated, then that approach must be continued.
4. Displaying Positive Customer Reviews on Social Media
To upgrade your sales and marketing, ensure that the positive customer reviews are shared on social media accounts such as Facebook, linked-in, Instagram and Twitter. Customer reviews are a powerful way of increasing prospects to customers in three ways.
- Keeping the current, active customers engaged in the services provided by the company.
- Bringing back the old, inactive customers for consideration of your company’s upgraded status.
- Informing, engaging and educating new customers on the company’s reputation.
5. Create a Positive Feedback Loop by Giving Back
What can you give back to the customers? The best way to reward your old customers and engage new ones is to give them offers of coupons, giveaways, free dinners, vouchers, etc. This is your chance to give something back to the community as well as creating marketing for your brand. Your customers will feel an emotional connection with your brand after winning the coveted price.
These are the top engagement strategies dedicated to connecting the customers with your brand. The important thing to remember is that happy and satisfied customers make or break your company.