Month: February 2019

Top Mistakes Marketers Make When Designing Email Marketing

When building email campaigns, there’s a lot of elements to consider and a lot of mistakes to be made. In this post, we share 10 common mistakes marketers make when building email campaigns. If you can learn from these mistakes and build effective campaigns, you’ll see huge success: 1. Not Including a CTA If you’re not including CTA’s when building email campaigns, you may as well not send them at all! You should have goals […]

Make the Most of Next Networking Events

Even in the modern business world, face-to-face networking is key to meeting new potential customers and winning new business. In this post, we share 7 steps to make the most of your next networking event. Step 1: Be Prepared Preparation is key to any meeting and networking is no different. So, a couple of weeks before the event, start preparing. Firstly, ensure your business cards are up to date with the correct information and make […]

Reasons Why Your Customer Retention Strategy is Failing

If your business is losing customers, it’s time to do something about it and fast. Here are 5 reasons your customer retention strategy is failing and what you can do to turn it around. 1. You’re not providing enough value This is the number one reason your customer retention strategy is failing. It’s NEVER about price but always that your customer doesn’t see the value in you. Think about the last time you made a purchase. […]

How to Define Your Target Market

As a business we all want more customers. The mistake we make is casting our net too wide and saying we will work with everyone and anyone; it’s a nice idea but it’s not one that will allow you win consistent sales or even know what’s working and what’s not working. Narrowing down your ideal customer or your target market, is vital to having sustainable business success, it’s a scary thing because you will feel […]

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